The logo is the most important element of the identification of the brand and the company. This special graphic symbol is designed to be remembered and clearly refer to the company’s business profile. The logo is the starting point for thinking about all of the company’s identification and advertising materials.

A good logo is an introduction to building a reliable business that will be attractive to the target group. There is simply no other way. Not at a time when the company’s image is of such colossal importance. You see a bitten apple – you think Apple. You see the orange rectangle – you think Orange. You see your product – you think … What do you think? Do you have any associations with your brand? If not, don’t expect your clients to be more creative.

I can also help to refresh or change your existing logos. Rebranding is always an interesting challenge!

Working process

Working on a logo is a great pleasure, but also challenges and the designer’s responsibility. Before the first line is drawn, I spend a lot of time getting to know the industry and the nature of the client’s business. I watch the competition, visualize the potential recipient of the logo being created. I gather as much information as possible for a good graphic design. I sketch, create a mind map, look for interesting associations, create the first preliminary projects. I refine the selected proposals. I prepare visualizations of how a potential logo will appear on future advertising materials or those related to visual identification.

Logo book

is a detailed instruction on how to properly use the logo. The basic version of the book includes for example: description of the mark, protective field, proportions, conditions of use, prohibited modifications and use, minimum size, detailed color description and typography. In the extended version of the brand book, they contain a detailed description of the creation and appearance of basic visual identification materials.

The brand book is helpful in cooperation with many partners, contractors of company or advertising materials. Regardless of who prepares prints or company gadgets, we will be sure that your new logo will always be displayed correctly.