My name is Leszek Jędraszczak. I’m a self-taught multidisciplinary digital designer & Art director based in Cracow. I started my adventure with professional design in 2005, but the love to art was growing with me since I was kid. I have over 12 years of experience in various Advertising Agencies. I am fluent in many kinds of commercial graphic design, but the most I like to create visual identities. I am happy during creation process and observation of how the brand grows in strength.
It is a great joy to discover the client’s needs by reading between the lines. Good design is characterized by a perfect fulfillment of the brand’s needs. Often the client does not know what he really needs, and my job is to get to the bottom of it. I would like to turn a creative brief into wonderful projects.
I often repeat to the client that I do not design for him, but for his clients. The needs of the brand are as important as the needs of its recipients. Perhaps even more important. Feel free to ask me any questions.