Hornsund Polish Polar Station

Branding

Concept

Concept logo for Polish Polar Station on Svalbard Island in Norway. This is the northern most Polish research facility operating continuously year-round. I was inspired by authentic photos from Hornsund made by Piotr Andryszczak.
Thanks to them I could feel at least in half the harsh and cold climate of north Norway.

From time to time polar explorers are haunted by unusual guests like reindeer or the polar fox. Sometimes you can see a polar bear who, curious, explores the area in search of food. The silhouette of the white teddy bear was perfect to put on the image of the logo.