It wasn’t our first rodeo, having successfully branded previous years’ Grand Prix Series events for FIE, and our design team was ready to tackle the challenge. In the process of identifying key visuals representative of the sport and its values, the idea of fencers battling atop twin rock plateaus quickly came into focus. This representation of strength and power, the athletes’ feet steady on top of the world, became the center of our event branding.
Our vision was to showcase the strength, determination and power of the athletes through the creation of an event branding that stayed true to the beauty of the sport yet allowed for us to add a measure of mystery, grit and weight to the visuals.
Catching the eye of potential fans and drawing them into the world of fencing through a branding style reminiscent of the great epics and sagas of history, the excitement of the sport of fencing was communicated using near-mythical imagery that elevated the athletes to legendary warriors and incited a sense of curiosity in viewers.
