Joanna Walczak
Joanna Walczak is an experienced psychologist, therapist, and sexologist who passionately and dedicatedly supports others in coping with life challenges and achieving satisfying relationships. Over the years of practice, she has delved into various therapeutic approaches, allowing her to individually address the needs of her clients. I have designed a logo and visual identity for Joanna, reflecting her professionalism and sensitivity to clients’ needs.
Personal Branding
Website
Inspiration
The visual identity was inspired by the interior of Joanna’s therapy room — calm, natural, and free from visual clutter. The color palette is based on warm neutral tones, complemented by subtle cool accents that support a sense of safety and emotional balance. These colors reflect the atmosphere of trust and empathy essential in psychological practice, while also emphasizing professionalism and stability. Translating the interior’s mood into the visual identity creates a coherent connection between the therapeutic space and the brand’s communication.
