zaplecione
A new brand of hand-woven worsted wool blankets was born from a passion for authentic craftsmanship, quality design, and a deep connection with nature. Created without haste, each blanket is not only a functional product—it also reflects a commitment to comfort, durability, and aesthetics that harmonize with the interior. The brand needed a visual identity that would reflect these values and become the foundation of its market presence.
Product Identity
Web design
Social media
Inspiration
The project is inspired by nature, where woven blankets echo the structure of baskets and the interlacing of fibers resembles the tangled roots of trees. Wool itself is pure nature — soft, warm, and authentic — combining the simplicity of a natural material with the strength of traditional craftsmanship.
